A business website built on your booking data
Waine's website builder isn't a separate tool bolted on — it's built into the same platform as your bookings, services, and staff. Publish a real business website in minutes, without hiring a designer or connecting a third-party builder.
Sign upHow it works
01
Pick a starter template
Choose from 11 templates built for service businesses — salons, barbers, fitness studios, pet groomers, consultants, clinics, and more. Every template already understands your services and booking page.
02
Edit with visual blocks or AI
Drag, edit, and rearrange sections with the visual block editor, or describe what you want and let AI assemble a first draft — available on Growth plans and above.
03
Publish on your own domain
Connect a domain you already own (Starter and above) or buy a new one without leaving Waine (Growth and above). Your site goes live with SEO metadata, and every change is saved with full history so you can roll back if needed.
A website that already knows your business
Same data, one platform
Your services, staff, hours, and booking page already live in Waine — the website builder uses that same data instead of asking you to re-enter it in a separate tool.
Lead capture built in
Contact and inquiry forms save directly into a Leads panel in your dashboard, with notifications when someone reaches out — no separate forms tool or email inbox to check.
Publish safely
Password-protect a page before it's ready for the public, schedule a page to go live at a specific time, and roll back to an earlier version from full page history if something goes wrong.
Website builder comparison
| Feature | Waine | GlossGenius | Square | Vagaro | Calendly |
|---|---|---|---|---|---|
| Built into your booking platform | ✓ | ✓ | — | — | — |
| Custom domain support | ✓ | Partial | Partial | Partial | — |
| Multiple starter templates | ✓ | Partial | Partial | Partial | — |
| Lead capture built into your dashboard | ✓ | Partial | Partial | Partial | — |
Waine capabilities are verified in-product. Competitor capabilities were last reviewed in September 2026 against each vendor's public documentation — “Partial” means the capability exists but with limits. See our detailed comparisons.
Frequently asked questions
Do I need a separate website if I use Waine's builder?
No. Waine's website builder publishes a full business website — home page, services, team, booking, and more — using the same services, staff, and booking data already in your Waine account. Most businesses don't need a second website tool.
What plan do I need for the website builder?
Every plan, including Free, includes one published site on the Classic template. Starter unlocks every template and lets you connect a domain you already own. Growth adds AI-assisted editing, up to 3 sites, and buying a new domain without leaving Waine. Scale adds up to 5 sites and unlimited storage.
Can I use my own domain?
Yes. On Starter and above, you can connect a domain you already own. On Growth and above, you can also buy a new domain directly through Waine — no separate registrar account needed.
Publish your business website today
Start on the Free plan with the Classic template, or upgrade for more templates, AI-assisted editing, and your own domain.
Sign up